It looks like Mujirushi Ryohin, the fashionable no-brand brand in Japan, is making a serious entry into NYC.
I predict they will do better than UNIQLO, because MUJI has something to offer (the no-brand brand zen thing) that UNIQLO doesn’t.
� MUJI Flagship Store @ The New York Times Building – FRESHNESS
the no brand brand also recently found making inroad in bangkok’s fashionable mall (http://www.flickr.com/photos/enda/380288055/). And the 2nd store found on newly renovated Central World Plaza.
I found MUJI in MoMA store in NYC.
I love MUJI. I wish MUJI would come to the US west coast. My friend in Munich, Germany tells me that MUJI opened there a little while back.
I simply cant understand the appeal of Muji at all. Most of their stuff seems pretty low quality and overpriced. Why pay a brand premium for “no brand” goods? To me its just another sucker play on the Japanese consumer.