Ken at What Japan Thinks points to some changes slowly taking place on the Japanese Internet.
Google has surpassed Yahoo! for search; this trend is also visible, but not so strongly, in actual search engine use. Regarding shopping, Rakuten Marketplace retains their huge lead over Amazon, perhaps due in part to their bordering-on-spam use (abuse!) that they make of your mail address, one reason I will never shop there.
Search is Google, shop is Rakuten, movies is YouTube � 世論 What Japan Thinks - Japanese Opinion Polls and Market Research Translated into English
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