Web native (also Paul Graham on Web 2.0)

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I usually read whatever Paul is writing for a few reasons- he has experience that I don't have that he is willing to share, and he is a good writer. I enjoy reading his writing.

In a long essay on what constitutes Web 2.0, this last bit was the key part for me.

Google was a pioneer in all three components of Web 2.0: their core business sounds crushingly hip when described in Web 2.0 terms, "Don't maltreat users" is a subset of "Don't be evil," and of course Google set off the whole Ajax boom with Google Maps.

Web 2.0 means using the web as it was meant to be used, and Google does. That's their secret. The web naturally has a certain grain, and Google is aligned with it. That's why their success seems so effortless. They're sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. [7]

Google doesn't try to force things to happen their way. They try to figure out what's going to happen, and arrange to be standing there when it does. That's the way to approach technology-- and as business includes an ever larger technological component, the right way to do business.

This is so true.

Web-native. It's an easy thing to say- but I think that history show that there are far fewer people who are truly web-native. It's something that I strive to be but....

Web 2.0 [paulgraham.com]

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