Tom Coates tracks blog spammers

Let's keep an eye out for these shady SEO, viral blog marketers. They do not deserve our links.

One way or another - whether these specific people are directly responsible for spamming our conversations with their marketing - this whole enterprise stinks to high heaven. The fake weblogs that pretend to be real are almost bad enough - it's an attempt to muddy the reality of a community with the fantasy world that they need to flog cleaning products and make it seem glamourous or exciting. But someone out there - associated with one marketing group or another - is also keen to directly stick their dirty little hands in the cookie jars of well-meaning, honourable people. They're quite happy to pollute or destroy the value of the enterprise for everyone else if they can derive even the tiniest return from it.

I'm going to give them the benfit of the doubt and say that this whole enterprise is based on clumsiness and stupidity rather than evil, but we have to make a stand and make it clear to these people that if you live by the sword you die by the sword. It's not good enough for just these marketing people to realise that they've screwed up and damaged the brands they were associated with - we have to keep making examples of them to stop other clumsy organisations viewing our self-created territories as nothing more than sales opportunities. Do not lie to us because we will expose you. Be honourable, or we will erase you. And all anyone will see when they search on Google for your products is that there is no depth to which you will not stoop to get another few bottles into someone's shopping basket.

On Cillit Bang and a new low for marketers... (plasticbag.org)