About.com is now running on Movable Type. It's essentially a really big weblog. That weblog is for sale for $350-500 million.
Primedia puts About.com up for sale | CNET News.com
UPDATE:
The NY Times article has more juicy details...
About.com, bought by Primedia in October 2000 for $690 million in stock, was envisioned as a primary link among the company's many print publications, Web sites, newsletters and video programs. It offers a network of about 475 Web sites on a range of topics.
For About.com to be sold off for less than it was bought for is certainly not a good investment for Primedia.
I dont think the fact that it's a weblog was the key to fetching 500M from the NyTimes. Its the content and traffic. Content is back. It's 1999 all over again. In fact about sold fro about this price to primemedia in 2000.