Now that I've left Sony, and am free to say what I want to, ironically I really don't care that much about Sony.
For digital cameras, I prefer Canon. For displays, I prefer Samsung. For computers, I prefer Apple. For game systems, I prefer XBOX.
In fact, the only Sony items I have in my apartment right now are some headphones and an older Sony Wega tube TV.
Even the PSP, as cool as it is, isn't lighting the fire in me that it is in others. It's a portable PS2 and you have to buy the games all over again. I don't see it as really innovative.
So, in essence, too little, too late.
Ken Kutaragi, president of Sony Computer Entertainment Inc., said he and other Sony employees have been frustrated for years with management's reluctance to introduce products like Apple Computer Inc.'s iPod, mainly because the Tokyo company had music and movie units that were worried about content rights.Now, Sony's divisions are finally beginning to work together and share a common agenda, Kutaragi said at the Foreign Correspondents Club in Tokyo.
"It's just starting," he told reporters. "We are growing up."
High-ranking Sony officials have rarely publicly said their proprietary views were a mistake. Kutaragi, who has long been viewed as a candidate to lead Sony, was unusually direct in acknowledging Sony had made an error and blaming proprietary concerns from its entertainment division.
When Sony really starts opening up their proprietary platforms, then I'll believe it, but there has been talk like this for years and no movement. Believe it when you see it.
Don't believe the hype.
Oh, and one last thought:
It is very strange to have Kutaragi be the one to "apologize" when it should have been Idei. Kutaragi's the reason Sony has any relevance whatsoever since the first Playstation debuted.