NY Times - Hot New Marketing Concept: Mall as Memory Lane
Pitching a shopping mall to the silver set may seem like a risky commercial strategy in a country where young people Û young single women in particular Û have long been the motors of the consumer economy. But since it opened in October, the Ichome Shotengai, or District 1 Shopping Area, has been doing booming business in an otherwise flat economy.
Anything to take the focus away from the young, single, female consumer towards more balanced marketing to a wider cross-section of Japanese is healthy, imo.
